The infamous neoliberal economist Milton Friedman is often paraphrased as saying that models don’t represent markets, they make them. A model, after all, is an operative machine, and even more so in the digital age. In this lecture performance, Orit Halpern moves between the neuron, patents, smart borders and infrastructure, demonstrating how models and their financial logics have become incorporated in our present. Through her survey, spanning from artificial intelligence to finance, to synthetic biology to demography, Halpern draws a topography of new territories emerging from ubiquitous computing, posing questions about scale, technology, economy, environment, and politics.