Host B trying to reach out to its audience
Neïl Beloufa
MDF, monitor, electrical components, projection, 2021
The materialisation of a politicised algorithm in a social network feed, Host B trying to reach out to its audience is an animated interactive sculpture you can take selfies and interact with. Examining life in our digital world, Host B questions the divisions between reality and simulation and addresses issues that range from power relationships to digital surveillance, to data collection and nationalistic ideologies. Influenced by reality TV and political propaganda, Host B can interact with the festival’s audience, and attempts to direct what they should think and do during their visit.
With support by the Institut français Deutschland, the Ambassade de France en Allemagne and its Service pour la science et la technologie.
Neïl Beloufa 's artistic research focuses on contemporary society and on how it is represented and mediated by digital interaction. In his videos, feature films, sculptures, and technologically complex installations, Beloufa plays on the viewer’s sensory experience, inviting them to reappraise their own beliefs and stereotypes.